About Us

When the founder of Don Quijote was stocking inventory at the closed store. There came a customer who was apparently misled by the lights.

Are you still open? Great! 

At that time, convenience stores were only open from seven to eleven. As reputation spread by word of mouth, the founder noticed the store getting busier with customers even in the wee hours. And so he realized

There's something about overnight marketing.

One of the most distinctive features of Don Quijote was inspired by one customer.

Don Quijote has three pillars: "Convenience", "Discount" and most of all, "Amusement" - that makes us absolutely distinctive to other retailers. These pillars are reflected in our shelves filled with products from floor to ceiling; thus you can see their "faces". They are reflected in our eclectic lineup of products from living necessities to tasteful and fun items that create a buzz. They are reflected in the "Point of Purchase" signs describing each product. They are reflected in our jaw dropping price settings. All of these "Amusement" twists create synergy among "Convenience" and "Discount". Your genuine joy of shopping is Don Quijote's identity. We will not compromise our commitment.

Our company stores were named after the hero in Miguel de Cervantes novel, whose style corresponds to ourselves defying unfair restrictions and regularity, bravely and aggressively offering challenges to the conventional retail industry.

Our penguin mascot, Donpen, stands for Don Quijote Penguin. The image of the character created by the special combination of a penguin, well matched to the midnight blue color, a red night-cap he always wears and the moon as a symbol of lightening the midnight towns.

Don Quijote's private brand (PB)

JONETZ is Don Quijote's original products brand that was created in October 2009 with the brand message of "giving shape to customers' voices."
In February 2021, the brand was renewed with a new brand message of "Don Don Odoroki" in order to further bring out the unique characteristics of Don Quijote.
In order to make customers feel more "anticipation and excitement" than ever before, we will communicate the bargains and hidden appeals of our products as "Odoroki News."

The lineup includes a wide variety of products including everything from food to household goods, beauty products, clothing, home appliances, interior design products and bedding, bicycles, toys, and variety goods.

About the "JONETZ" brand logo

While following the existing logo, the Japanese character for "Do" has been added to express our major determination to carry on the Don Quijote name.

Furthermore, "JONETZ" was also added using the English alphabet to make the brand familiar to customers globally, in anticipation of the expansion of the PPIH Group's overseas stores.